Delightful Customer Experience (DCX) The best sale is not the most expensive product of the organisation but repeated sales to a delighted customer. To build successful sales, you not only attract your customers but also retain and build long-term relationships with them. The key to sales is to create Delightful Customer Experiences.

Delightful Employee Experiences (DEX) The key to a successful organisation is neither innovative products nor sustainable business models, it is the employees. The competition is always fierce and the best products or models become obsolete easily, yet the talents behind these products are always sought after. Are you retaining your employees or are you firing and hiring? Employees are the face of the organisation and when they deliver delight, they create a Delightful Customer Experience.

Delightful Culture (DC) When was the last time you leaped out of bed in joy to go to work? When was the last time your receptionist greeted you with a smile or you shared a meal with them? A Delightful Culture drives the organisation to success, motivates employees and retains talents as well as customers. It leads to Delightful Employees Experience and Delightful Customer Experience.

Delightful Leaders (DL) The cycle of delight in organisations begins here. Delightful leaders genuinely care for their employees and seeks to improve the organisation beyond monetary profits. They are the foundation of Delivering Delight and set the possibility of a Delightful Culture. Delightful Leaders do not merely dictate and lead a team, they are part of the team driving for success.